I’m so excited to be writing this now, not only because it’s the first installment in this series, but because the subject happens to be a wonderful friend who has created something beautiful worth sharing.
I met Becca Laws five years ago when we were both interns at an apparel production office in New York’s Garment District, and I always looked forward to seeing her smiling face at work every day. Since then, Becca has launched her eponymous jewelry line, which features architecturally-inspired, geometric designs that manage to be both elegant and edgy while maintaining a distinct, semi-Art Deco aesthetic.
Thus far, the brand includes three collections: Monogram, Kaleidoscope, and 143. Take a looksie. MenieModa readers can purchase any of her items at a 40% discount on her Etsy store–scroll down for the promo code! And don’t forget to follow MenieModa and comment on this post to be entered to win a lovely sterling silver or gold vermeil pendant of your choice!
1) How did you get started with Becca Laws Jewelry?
I got started with Becca Laws Jewelry right after I graduated from college. I have always been artistic and creative but did not know how that would translate into a personal brand. Initially I thought fashion was my calling – I was a fashion merchandising major and did numerous fashion internships in NYC. One day, I was in a local jewelry store, and found this beautiful, simple gold pendant in the estate section. I loved the look and was intrigued by the meaning. I found out it was a puzzle of overlapping letters spelling out ‘Te Quiero’. My mom got it for me as my 17th Birthday present and I never took it off. The necklace was always a conversation piece and it finally dawned on me that I could take the concept and run with it.
2) Who has helped/mentored you along the way?
Bringing the idea to fruition wouldn’t have been possible without a mentor in North Carolina. I visited with many different jewelers in Baltimore and Asheville and finally found one I loved. Paula is the owner of Jewels that Dance in Asheville, North Carolina. She helped me from initial concept to execution. She knew a lot about the industry and was happy to help me. She would take my illustrations and develop a CAD, then cast and finish the pendants. She answered all of my silly questions and to this day helps me when I have a new idea or issue. Now I have taken the next step and manage the process on my own in NYC.
2) Your designs are full of elegant geometry. What inspires you, in terms of art, architecture, and design?
My inspiration is everywhere. However, I am mostly inspired by architecture. I love iron gates and concrete designs on buildings etc. It’s funny, I came up with my Kaleidoscope Collection and now wherever I go I see some of the letters in architecture. I have also inspired many friends. I get various picture messages from people who know me and see patterns or designs that remind them of me.
Before starting, I was babysitting. I had just come home from college and was babysitting to earn some money before I figured out what I was going to do. It was all for the right reason because one of the mom’s planted the seed in my brain. Every time I saw the mom, Ally, she would stare at my necklace. She loved the design and vintage feel of the necklace. I also noticed that she loved her monogram so I got the idea of reinventing the monogram – something no one else has thought to do. I wanted to create a puzzle like the vintage necklace. I started designing and drawing countless monograms and ran so many ideas by her.
4) When you’re not adorning yourself in your own designs, whose jewelry do you wear?
I am pretty simple, I usually stick to vintage jewelry. I am a sucker for yellow and rose gold! My staple ring is a thick, plain yellow gold band that use to be my grandmother’s wedding band. But I also love a fun big necklace…jewelry has always been something I think makes an outfit (even when it is subtle!)
6) Where can I buy your product?
Right now you can buy on www.beccalaws.com, www.etsy.com, www.collierwest.com, & www.alicejanejewelry.com but we are constantly gaining more interest so please keep checking back on our website to find your most convenient option!
Becca Laws jewelry retails at $120 (for sterling silver and gold vermeil), $795 (for rose, yellow, or white 14kt gold), and $1295 (for a custom monogram pendant in 14k gold). From now through August 15st, you can get $40 off of any purchase on her e-boutique or Etsy store using the promo code MENIEMODA40.
Now on to the exciting part! You can WIN one of Becca’s silver or gold vermeil kaleidoscope pendants (in the letter and metal of your choice!) just by doing the following:
1. Follow MenieModa (either through BlogLovin‘ or via email)
2. Leave a comment including your email address on this post!
One winner will be selected on August 15th and contacted by email. Stay tuned!